Shoe sizes and foot sizes are not the same. The foot needs adequate room within the footwear for comfort and performance. The Brannock Device foot-measurer is designed to indicate the correct shoe size allowing enough room for comfort.

By providing a starting point for fitting, our device eliminates guesswork. All adult models incorporate the same three functional aspects, heel-to-toe, arch, and width measurements. These three measurements are critical for properly fitted footwear. With all three measurements available to the salesperson at the same time an analysis of the foot can be made without repositioning the device.

Today's footwear is carefully engineered, designed and manufactured for maximum performance and comfort. To bring out those qualities footwear must be properly fitted. No matter how well the footwear is crafted; an improper fit will negate all other aspects. People spend three fourths of the day in their shoes so a properly fitted comfortable shoe is essential for satisfaction.